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Jeff Jack
Jan 10, 2026 · 4 min read
This week we crossed 40 screens in our prototype. Here’s what’s working, what we scrapped, and what surprised us.
Week 12. Forty screens in the prototype. Ten life domains seeded with real data. Eighty-four audit templates built. An AI assistant that can hold a conversation about your insurance coverage. And a design system that makes every new screen feel like it belongs.
Here’s the honest update on where things stand.
The domain-entity data model is proving out. Every item in your life — a policy, a bill, a subscription, a service contract — is an entity that belongs to a domain. This two-level hierarchy is simple enough to understand immediately but flexible enough to model anything from a cell phone plan to a pension benefit.
The Life Audit flow is generating real engagement. People enjoy the discovery process. There’s something satisfying about seeing your entire life mapped out in a structured way, even if the results reveal gaps you didn’t know you had.
The AI chat integration has exceeded expectations. Having a conversational interface alongside the structured dashboard means users can ask natural questions like “what’s my most expensive insurance policy?” and get answers with context from their actual data.
The original onboarding was five steps. Path selection, profile setup, property details, life audit, and a completion summary. We cut it to three. Most of the information we were asking for upfront can be collected contextually as people use the product. Forcing someone through a five-step wizard before they see any value is a recipe for abandonment.
“We kept designing for the patient user. Turns out the patient user doesn’t exist. Everyone wants value in 60 seconds or less.”
The biggest surprise: people want to see everything at once. Our initial instinct was progressive disclosure — show the simple view first, let users drill down when they’re ready. But early feedback was clear: users who are motivated enough to sign up for a life management platform want the full picture immediately. They’re not intimidated by complexity. They’re here because of complexity.
This changed our dashboard philosophy. Instead of a minimal landing page that links to deeper views, the main dashboard now shows KPI cards, upcoming payments, domain summaries, and an action queue all on one screen. Density is a feature, not a bug.
The next phase is where it gets interesting. Provider switching — the ability to actually move from one insurance carrier, energy provider, or cell phone plan to another, directly from 1Plan. Family sharing, so household members can collaborate on the same workspace. And the public beta, where real users start stress-testing everything we’ve built.
Twelve weeks in. A lot built. Even more to go. Stay tuned.
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Jeff Jack
Founder of 1Plan. Building the operating system for your life.
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