Building in Public

HEYO! The Beta is Live : Here's What We Built and Why

1Plan is officially in beta. A look at what's inside, what's coming, and why we're building the operating system for your life....

Why We’re Building 1Plan in Public

Most startups hide behind NDAs until launch. We think that’s backwards. Here’s why we’re sharing every decision, every mistake, and every wi...

The 47 Things Problem: What Every Adult Manages

We asked 1,000 homeowners to list everything they manage. The average answer? 47 distinct items across 10 life domains. Here’s the breakdown...

From Video Games to Websites to Solar Panels To 1Plan

I’ve spent 30 years building systems that work and work like crazy. Here’s what that taught me about building for real people....

How the MFN Guarantee Actually Works

Most Favored Nation pricing means we show you the best deal — even when we don’t make money on it. Here’s the mechanism....

Life Audit v2: Smarter Onboarding Through Discovery

The original Life Audit asked too many questions. v2 adapts based on your property type, family size, and what matters to you....

Designing Trust: Why We Chose Parchment Over Dark Mode

Every design choice signals something. Dark mode says ‘tech bro.’ We wanted to say ‘trusted advisor.’ Here’s the design philosophy behind 1P...

The Brokerage Layer: Turning Organizer Into Engine

An organizer tracks your stuff. A broker actively saves you money. Here’s how we’re building the intelligence layer that monitors rates 24/7...

Week 12 Update: 40 Screens and Counting

This week we crossed 40 screens in our prototype. Here’s what’s working, what we scrapped, and what surprised us....